The FeedRoom 4.0 Enterprise Video Platform (EVP) provides full-service reporting so you can accurately review and analyze your video traffic. Full-service reporting functions within the Media Analytics Portal give you a clear picture of who is tuning in, what and how much they are watching, and an understanding of which sources are driving traffic to your site. Armed with this information, you can justify return on investment for specific initiatives, and better allocate future resources.
Reports are available for both live and on-demand video applications. Easily accessible from FeedRoom Studio, reports include:
- Traffic: total visits, unique visitors, average time per visit
- Channel: total count of the video playback per channel
- Story: detailed breakdown of the total number of times a particular video was played
- Video Search: detailed breakdown of all search terms submitted to the Video Search application
- Referrals: provides a means to analyze external links that brought users to your Web site from another site
Support for Third-Party Analytics
The FeedRoom’s Professional Services Team can integrate your player with various third-party reporting packages such as Omniture®, which captures, stores and analyzes large volumes of data to measure trends and provide high-performance analysis and reporting at the player level.
Media Analytics Portal Features and Benefits
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