Our Advertising Integration Services help clients increase video monetization opportunities and provide unprecedented flexibility in targeting and measuring advertising effectiveness. In addition to support for all popular ad formats, including in-stream pre-rolls, post-rolls and banners, The FeedRoom delivers advanced contextual targeting and a robust API for customizing ad campaign configurations on the fly.
DoubleClick® DART for Publishers
Our Advertising Services team can customize your ad campaign to accept advertisements from any in-house or third-party DART account, DoubleClick’s comprehensive ad management platform. The FeedRoom provides guidelines for campaign management and testing, channel branding and reporting, targeting parameters and ad calls to DART.
The FeedRoom’s advanced DART API allows advertising managers to modify how ads are served and campaigns are configured, providing ad sales with unlimited options for meeting the ever-changing needs of the online marketplace. The API also enables seamless coupling of ads served both in the FeedRoom video player and on a customer’s Web site, ensuring a completely unified advertising experience.
24/7 Real Media® Open AdStream (OAS)
All FeedRoom players are designed to automatically accept advertisements from Open AdStream (OAS), Real Media’s ad management program. We’ll handle everything through our in-house OAS account, including external reporting access for easy retrieval of campaign data. Our services team can also customize your ad campaign to accept ads served by a third-party OAS account.
Deep Contextual Targeting
In addition to monetizing video content with ads from leading ad serving platforms, customers can leverage the powerful back-end digital asset management capabilities of FeedRoom 4.0 Enterprise Video Platform™(EVP) for deep contextual targeting. Unlike solutions that offer only static targeting, EVP’s flexible metadata and player settings enable users to match ads to relevant content down to the level of a specific video playing in a unique location, making customers’ sites more attractive to advertisers by improving the ability to target and reach viable consumers.
 |
 |
“In our business, the ability to continuously attract and retain advertisers is a critical revenue driver. On the heels of our site redesign, which includes more than 100,000 video streams delivered each month via The FeedRoom’s service, are immediate plans to take advantage of this level of advanced DART integration. This will not only enable us to offer extremely targeted advertising solutions, but also to sell and cost-efficiently support a broad range of new campaign types.”
Bill Holiber, President U.S. News Media Group |