NEW YORK, NY (August 25, 2009) - The FeedRoom, a pioneer in online video communications, and a leader in live video and digital asset management, today announced a partnership with TubeMogul, the Web’s most popular analytics and syndication service for online video. Through the integration of TubeMogul functionality, FeedRoom 4.0 Enterprise Video Platform customers can dramatically increase audience reach with the automated, viral distribution of video content to dozens of popular video sharing sites, and gauge success through detailed, cross-site viewer tracking.
After videos are uploaded, TubeMogul automatically deploys them to as many of the top video sharing sites as the customer selects. Powerful, integrated analytics available from TubeMogul.com provide a single source of metrics in customizable reports on where, when and how often the videos are viewed. For many media marketing and corporate communications professionals today, viral video initiatives such as these can translate into broader reach with very little media cost.
“In an era where every marketing dollar invested must produce value, it’s more critical than ever to have a plan to maximize the reach and impact of your online video,” said David Burch, Director of Marketing at TubeMogul. “Through integration with TubeMogul, FeedRoom customers can capitalize on the power of viral video sharing to reach larger audiences with controlled messages, increase search engine ranking and traffic, and easily measure the impact of these investments.”
Delivered in a Software-as-Service model, FeedRoom 4.0 is a scalable, Web video publishing platform that integrates seamlessly with content management systems, social and mobile media distribution tools, and popular Web analytics packages. The system supports a variety of lightweight, user- customizable video players and the powerful, easy-to-use FeedRoom Studio publishing application. Unlike consumer video publishing sites, FeedRoom provides greater brand control, enabling Fortune 1000 enterprises, leading media organizations and government agencies to better manage the distribution, monetization and measurement of video content online.
“Our partner strategy leverages the extensible product architecture of FeedRoom 4.0 to deliver the most comprehensive and powerful solutions for marketing and corporate communications available today,” said David Pearce, Vice President of Product at The FeedRoom. “Customers, such as Intel Corporation, are becoming increasingly skilled at shepherding traffic to their site through an array of social media initiatives. Tools such as TubeMogul will make it easier for them to distribute, share and track videos originating from corporate video archives.”
About TubeMogul
TubeMogul is the first online video analytics and distribution company serving publishers large and small who need independent information about video performance on the Internet and automated upload to the Web’s top video sharing sites. TubeMogul’s Load & Track platform allows users to upload a video once and then automatically deploy it to the Web’s top video sharing sites, such as YouTube. Users can then utilize TubeMogul’s tracking technology, which aggregates video viewing data from multiple sources, giving publishers an improved understanding of when, where and how often their videos are watched. TubeMogul offers tracking far beyond the traditional metric of video “views.” TubeMogul InPlay, which can be activated within minutes, tracks rich, standardized viewership metrics such as audience engagement, attention span and site performance - all in real-time. For more information, visit www.tubemogul.com.