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The Benefits of Video-Enabling Your Virtual Press Room

Capitalizing on Digital Media in the Age of Transparency, Social Networking and the 24/x News Cycle

YouTube, Twitter, Facebook, blogs and the proliferation of mobile devices have dramatically changed the corporate communications landscape, swiftly transforming the 24-hour news cycle into a 24-second Tweet cycle. As a result, it’s no longer a question of whether your company’s PR department should get involved, rather a question of how to get involved and what digital media practices will best serve your communications goals.  

This paper discusses the benefits and methods for making online video an essential part of an integrated, cross-media communications strategy going forward, and aims to provide the building blocks for making a case to management for investing in online video today.

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