Public Relations and Communications

Video is becoming central to any enterprise communications strategy. As blogs and social networks have expanded the capacity to distribute news directly to consumers, communications professionals are challenged to stay ahead of the chatter and potential misinformation. The FeedRoom can help.

With online video integrated into your Web site, you can transmit information to a global audience at the same speed and viral capability as social sites - but with sophisticated targeting and reporting. FeedRoom 4.0 Enterprise Video Platform gives you everything you need. Send messages quickly and efficiently to target audiences, including journalists, analysts and other influencers. Instead of one-dimensional press releases, use video to promote major announcements, deliver financial reports, manage crisis communications and brand.

Media Relations

• Deliver time-critical messages to media, analysts and other stakeholders

• Position your company and key company executives as leaders in your industry

• Boost Media attendance at high profile conferences;  achieve extra attention and coverage

• With FeedRoom Download Manager, improve relationships with journalists by enabling instant access to B-roll and broadcast-quality media footage, images, talking points and podcasts

• Make video content available for public or private (password-protected) consumption

Crisis Management

• Explain the issue visually and let your experts describe the action plan

• Use your best “spokepeople” to deliver information with conviction and credibility

• Address employees, partners and others with personal and direct messages

• Branded players and embed capabilities enable time-critical videos to be easily shared, syndicated and repackaged

Corporate Communications

• Generate a buzz, achieve more coverage, and bring your story to life by using online video for events and speaking engagements

• Alert your audience within minutes that new content is available via RSS and XML feeds

• Convert live online events to video on demand (VOD) so that viewers can watch at their own convenience

Click here for some recent customer examples