Media Coverage

09.24.09 | Media News International

“FeedRoom Customer Bags Coveted 2009 IAB MIXX Award for Online Video Campaign” by Melinda Brown

The Humane Society of the United States has received a silver award in the Interactive Advertising Bureau’s 2009 MIXX (Marketing and Interactive Excellence) Award competition for its powerful “Protect Seals” online video campaign. Read more

09.15.09 | 1to1 Magazine

“Clean Sweep - The 2009 Gartner & 1to1 Customer Awards” by Jeremy Nedleka

Barnes & Noble.com surpassed the competition by re-creating its bookstore experience online with video solutions from The FeedRoom to capture this year’s prestigious award in the best new media optimization category. Read more

09.09.09 | Larry Kless’ Weblog

“Interactive Media Strategies Recognizes Winners in First Annual ‘Excellence in Enterprise Video’ Awards”

The EEVAs were launched to recognize outstanding achievements and showcase innovative deployments of video by leading companies from all across the United States. Among this year’s recipients are FeedRoom customers, HP, Intel, Barnes & Noble and Bausch & Lomb. Read blog

08.26.09 | ReelSEO

“Defining ROI for Video: A Fluid and Frank Discussion”

Guest Editorial by Mark Portu, President and CEO, The FeedRoom

As enterprises seek new strategies for doing more with less, ongoing ROI concerns might imply that online video - on its own - does not necessarily engender ROI. Rather, value comes through making video central to more extensive business solutions for marketing and e-commerce, public relations, customer care, HR and global communications. Read more

08.25.09 | Contentinople

“The FeedRoom Taps TubeMogul for Video Distribution” by Ryan Lawler

Online video platform provider The FeedRoom has integrated with TubeMogul’s video analytics and distribution platform to allow enterprise customers to broadly syndicate their videos to a wide range of online video sites. Read more

08.11.09 | CMSWire

“FeedRoom Feeds Captioning to Enterprise Video Platform” by David Roe

A new partnership with 3Play Media gives The FeedRoom another edge by providing its customers with convenient and affordable services for high-quality video transcription. Read more

07.29.09 | Target Marketing

“The Emerging Importance of Online Video” by Joe Boland

As video on the Web becomes easier and the quality of gets better, consumers are expecting to find it on sites more and more. But what are they looking for exactly, and how do marketers go about implementing it for online communications? Matt DeLoca, FeedRoom SVP, offers some insight. Read more

06.22.09 | Mobile Marketer

“Humane Society Optimizes Site for Video-viewing on iPhone” by Dan Butcher

The nation’s largest animal protection organization tapped the FeedRoom for the launch of its mobile video marketing application. A FeedRoom customer since 2007, HSUS now also delivers its video alerts to millions of iPhone and iPod Touch users. Read more

06.18.09 | ReelSEO

“Watch a Video, Save the Planet” by Christophor Rick

The FeedRoom is working on a cool new way for you to find a friend via online video or to support a worthwhile cause. Their long time customer, the Humane Society of the United States, has decided they want to expand how they utilize their video library by expanding it to the iPhone. Read more

05.27.09 | ReelSEO

“FeedRoom and Clearspring Video Sharing for Social Networks” by Christophor Rick

This new partnership enables customers to further understand the impact a video has, and what social network and bookmarking sites work best for to target them more specifically in the future. Read more

05.26.09 | CIO

“Communicating in Tough Times: The Growing Importance of Video in the Enterprise”

During tough times, it’s more important than ever to communicate well - and often - with your stakeholders. Companies that market their way through a poor economy frequently emerge from it with greater share and stronger brands than the competition. The challenge remains in our ability to increase communication while managing costs. Read blog post

05.11.09 | PR Week

“DoD Launches Initiative for Website Overhaul” by Tonya Garcia

The FeedRoom announced on May 5 that Omnitec selected it as the online video solutions provider for the Defense Media Activity initiative. Read more

05.07.09 | EContent

“DAM Good: Making the Most of Your Assets in a Multimedia World” by Marji McClure

Regardless of the industry in which they operate, organizations need to fully understand the objectives they are trying to meet with their digital assets and how they can best serve those who create these assets as well as the individuals who will view them. This article covers important aspects of choosing the right DAM solution, including strategy, integration and worflow. Read more

05.07.09 | InformationWeek

“DoD Awards $37 Million For Video Technology” by K.C. Jones

The FeedRoom will help provide live streaming video and digital asset management to the U.S. Department of Defense through Defense Media Activity. DMA is a new, centralized public affairs organization, handling global information and communications, for all DoD branches. The FeedRoom’s video solutions will serve the Secretary of Defense and other military leaders. Read more

04.27.09 | ReelSEO

“The FeedRoom Teams with Omniture on ROI,” by Christophor Rick

Through plug-and-play integration with Omniture SiteCatalyst, The FeedRoom provides industry-standard metrics and specific reporting for video via full-featured, real-time information and tracking. Read more

04.23.09 | Vlog with Allen Stern

Video interview with The FeedRoom’s SVP of Sales and Marketing, Matt DeLoca

This 10-minute interview offers a glimpse at what The FeedRoom is all about, including what makes us different, new product developments and exciting partnerships to deliver complete online video and digital asset management solutions to Fortune 500 enterprises, media and government organizations. Watch now

04.10.09 | Contentinople

“The FeedRoom Makes Obama ‘508 Compliant’” by Ryan Lawler

The President’s video, which is being hosted and managed by the Department of Health and Human Services at HealthReform.gov, is using a video player designed by The FeedRoom made to be compliant with Section 508 of the Rehabilitation Act. Read more

04.08.09 | CMS Watch

“We Live in Interesting DAM Times” by Kas Thomas

One of the more noteworthy trends that’s emerging that’s wise for all to embrace is an understanding that rich-media types (Flash, AVI, MPEG, mp3 and others), because of their growing pervasiveness, need to be treated as “first-class” content types in the enterprise. Read blog post

04.07.09 | MediaPost Online Video Insider

”When Juggernauts Collide: Email Marketing Meets Video Marketing” by Tyler Willis

In the face of a tough economic climate, Stanford University’s Scott Jahnke started exploring ways to increase donations from alumni. At the very outset, Jahnke knew that it was crucial to optimize the presentation format of his department’s fundraising messages. In his mind, “video-plus-email” seemed to be the most engaging delivery mechanism for his campaigns. Read blog post

04.03.09 | InformationWeek

ReviewCam: “FeedRoom’s Enterprise Video Platform Gets Social” by David Berlind

At Web 2.0 Expo Spring 2009 in San Francisco, TechWebTV’s David Berlind catches up with FeedRoom Senior Vice President, Mark DeLoca, to find out what’s new with the company’s enterprise video platform. Watch now

03.31.09 | FierceOnlineVideo

“Video Leaders” by Pete Wylie

FierceOnlineVideo speaks with The FeedRoom CEO, Mark Portu, to discuss the company’s renewed focus on enterprise online video. Read more

03.30.09 | Streaming Media

“The FeedRoom Launches New Website, Back To Focusing On Enterprise Video” by Dan Rayburn

Over the past six months, new CEO Mark Portu is once again re-aligning the focus of The FeedRoom, but this time, is going to back to their core strength in the enterprise video market. Read blog post

03.09.09 | PR Week

“Market Focus: Employees as Good Advocates” by Tonya Garcia

When companies are undergoing major changes, a strong internal communications program becomes vital. Learn how FeedRoom customer Bausch & Lomb uses online video to turn employees into effective brand ambassadors. Read more

03.03.09 | Contentinople

“Internap Makes Video Easier With FeedRoom Deal” by Ryan Lawler

Internap boosts the appeal of its content delivery network (CDN) to customers pushing video, with a deal to white-label The FeedRoom’s video management platform. Read more

02.27.09 | Folio:

“2009 Folio Magazine Publishing Enterprise Software Report” by Folio Staff

As the publishing mission grows more sophisticated-from pushing out monthly print content to on-the-fly news creation to serving rich media and video online to the growing business of lead generation enterprise software continues to be the most viable solution for many, particularly for larger companies where multiple groups and departments are teaming up on a single project. Read more

02.14.09 | Marketer’s Lab: Marketing Tools, Technologies and Trends

“Speed Date with The FeedRoom” by Chris Ross

The new platform has been completely re-architected and utilizes the newest infrastructure technologies. This is a huge differentiator and provides clients a host of advantages in terms of reliability, scalability and overall product capability. Read more

02.13.09 | iMedia News

“No ‘Free Lunches’ When it Comes to Marketing with Online Video” by Lisa Clark

Video sharing sites are a great distribution channel, but they should be treated as such. A successful video communications strategy should always begin with your own Web site. By embedding video content into contextually relevant pages on a site, together with social networking features, podcasts and other documents, you can increase viewership and relevance, while controlling distribution.

Read more

02.12.09 | Streaming Media

“The New Sophisticates: Enterprise Year in Review” by Steve Vonder Haar

Already helping GM produce an average of 30 Webcasts a month, The FeedRoom actually saw the manufacturer expand its Webcasting activity-and its use of services from The FeedRoom-as GM went through the extended process of flirting with bankruptcy while requesting financial assistance from the federal government. Read more

02.12.09 | Fierce Online Video

“The FeedRoom Sees Increased Enterprise Online Video Adoption” by Pete Wylie

The FeedRoom adds several Fortune 500 companies to its customer roster, including Best Buy, Boeing, and Hewlett-Packard. “What’s really exciting about this announcement is the trend of enterprise adoption of online video that it represents.” Read more