Media and Publishing

Video is no longer restricted to TV. With the explosion of broadband, viewers are watching video on computers, iPods and cell phones. Tap into broadband and harness the power of online video to achieve your business goals. The FeedRoom can help keep your viewers engaged, while delivering the level of advertising support necessary to achieve the biggest bang for your buck.

FeedRoom 4.0 Enterprise Video Platform streamlines the complex and time-consuming aspects of helping media and publishing organizations manage effective video initiatives, including full-featured, online user experiences.  Our comprehensive solution addresses all aspects of brand management, targeting, community building, monetization and audience measurement.  You focus on the content and business goals – FeedRoom EVP does the rest.

Manage Brand

• Create and maintain unique video properties built specifically for your site, your brand and business model

• Flexible, lightweight video players make it easy to put your video content wherever you need to, and still stay on brand

Target Audiences

• Use FeedRoom Really Simple Upload (RSU) to automatically publish your video for faster time to market, or choose to upload content via FeedRoom Studio

• Sophisticated search engine optimization techniques enable viewers to easily find videos of interest

• Granular metadata information for each asset ensures that videos rank as high as possible in search engine results

Build Community

• Viewers fully engage in the experience, having the opportunity to watch, listen, rate and refer the video to others

• Allow your audience to submit text comments to be posted automatically or after client approval

• Use RSU to build social networks of video users uploading user-generated content

Monetize Content

• Realize new revenue streams by offering online subscription and pay-per-view programming, and by integrating advertising features into your Web environment

• Customize targeted campaigns to accept advertisements served by a third-party 24/7 Real Media’s Open AdStream (OAS), or DART, DoubleClick’s comprehensive ad management program

Measure Audience

• Full-service reporting functions tell you who is tuning in, what and how much they are watching, and an understanding of which sources are driving traffic to your site

• Dynamic channels collect and report data from user interaction with the videos such as Top Rated, Most Viewed, and Most Recently Uploaded