History of Innovation

For nearly a decade, The FeedRoom has remained at the forefront of video communication, driving both innovation and industry evolution.  We envisioned early on how the Web would revolutionize the video medium, and became passionate advocates for combining the power and emotion of video stories with the viral distribution and interactivity of the Web.  

Over the years, the company has effectively led the transformation of video from a one-way mass medium into a compelling user experience on the Web, bringing the viewer into the conversation and transforming the way content creators and audiences engage, share, learn and collaborate. 

Defining an Industry

In the earliest days of Web video, the FeedRoom was actively involved in assisting the nation’s top networks, prominent media and publishing entities to develop and implement Internet-based strategies for broadband video.  Early entrants in the online video market, The FeedRoom introduced the industry’s first news aggregation site in 1999, powered the broadband networks of NBC and Tribune, put ESPN 360 online, and enabled the world to view college basketball’s “March Madness” and two world Olympic games for the first time over the Internet.

Through the years, the company has worked diligently to advance the industry, evolving services to transcode analog video into flexible digital assets, and providing software tools that enabled organizations of all kinds to easily manage and publish volumes of online video. The company has created unique and enduring user experiences that have defined the way video is watched on the Web. The FeedRoom was also one of the first to partner with firms like Yahoo, Google and others to capitalize on viral Web video distribution, providing definition for early video RSS feeds, syndicated content distribution and aspects of social networking.

In Tune with Enterprise Needs

Today, the revolution has extended to enterprises, government agencies and other entities who seek to combine rich media in live and on-demand formats with convergent technologies for delivery, security, search, monetization, interactivity and measurement to optimize communications and profit through video.

Leveraging our on-staff expertise and work with some of the world’s largest media and corporate customers, The FeedRoom led the development of a product architecture, business model and service levels that have spawned a generation of similar offerings.  The company has also led innovations related to:

• Broad support for user-generated content
• Fully customized white-label video players
• The creation of affiliate distribution networks
• Universal accessibility through 508-compliant video players
• Live event Webcasting combined with on-demand delivery
• Video search engine optimization
• Player-level reporting and analytics
• Integration and deep contextual targeting of online ads
• Sophisticated content control

Support for All Rich Media

In December 2008 with the acquisition of ClearStory Systems, a leading provider of enterprise-class digital asset management, The FeedRoom became the first video software provider to address the critical need for the consolidated management and delivery of all rich media assets. The combined management and delivery of video and other digital assets in automated, configurable workflows will enable the world’s largest marketing and media organizations to further reduce costs, speed time to market and protect growing investments in all forms of digital media.