Events Calendar
Upcoming Webinars
Making Mobile Web Video Part of Your Communications Strategy
November 19, 2009 at 2:00 PM ET/11:00 AM PT
Presenters:
Chris Quick, Client Services Manager for Mobile Media, The Nielsen Company
Arndt Froehlich, Co-founder, Nunet AG, now part of the KIT digital family
According to Nielsen’s latest Three Screen Report, the number of people watching mobile video has increased 70 percent from 9 million to more than 15 million in the last year. Says Nic Covey, director of insights at The Nielsen Company, “Americans are extending their video experience to the second and third screen and in doing so are growing the overall video pie.” Chris Quick of The Nielsen Company will share insights on how marketing and communications leaders can make sense of and incorporate the emerging channel of mobile Web video into their integrated communication platforms. Register now
Upcoming Conferences and Seminars
BDI Conference: The Social Consumer - B2C Case Studies and Roundtables
November 12, 2009 | New York, NY
It is no secret that social communications’ impact on consumers is growing. It is now commonplace for both large and small B2C organizations to embrace social media and social networking to connect with consumers, strengthen brands, provide service, sell products, generate insights, and receive feedback from customers, partners, and employees. This conference will showcase the best case studies that demonstrate how leading brands use social communications to achieve tangible business goals. Register now
Online Video Platform Summit
November 18, 2009 | San Jose, CA
Panel discussion featuring FeedRoom customer Ken Kaplan, Broadcast and New Media Manager, Intel, and Matt DeLoca, Senior Vice President of Sales and Marketing, The FeedRoom
Best Practices Roundtable: Online Video Publishing Strategies and Tools
The opportunities have never been greater for businesses to promote brands, products, and services with compelling online video. The barriers to creating and distributing professional-quality video have eroded with the development of affordable content creation tools and solutions available from online video platforms. This session brings together leading industry professionals to discuss and demonstrate cost-effective tools, techniques, and best practices for online video publishing.
Government Video Expo
December 2, 2009 | Washington, DC
Keynote presentation by FeedRoom customer Brian Natwick, General Manager, The Pentagon Channel
The Pentagon Channel’s Push into the Social Media Frontier
Natwick was instrumental in the successful development and launch of the channel in May 2004. Now, the channel is available to more than 1 million service members in the United States and another 700,000 serving in 177 foreign countries. He will speak about his push to bring the Pentagon Channel into the social media frontier. The channel is putting products and information across multiple social media platforms and using a variety of Web tools, helping the audience interact more with the channel gain information more quickly and in their preferred medium.
On-Demand Webinars
Cultivating Corporate Culture: How Analog Devices Uses Online Video to Engage and Inform Employees
Presented by Patrick Kusior, Technical Marketing Manager, Analog Devices, and Brian Kaufman, Strategic Account Manager, The FeedRoom
Creating and cultivating a highly interpersonal work environment can go a long way in attracting and retaining valued employees and preserving corporate knowledge. Video is the most powerful medium an enterprise can use to engage and inform its employees, and is rapidly becoming a communications imperative. Join Analog Devices, a world leader in high-performance signal processing technology, for a discussion on how they have made online video an integral part of their day-to-day operations. View Webcast
How Top Performing Companies Use New Media to Differentiate Themselves
Presented by John Finney, Watson Wyatt Worldwide, and Matt DeLoca, SVP Sales and Marketing, The FeedRoom
Effective employee communication is a leading indicator of financial performance. John Finney, Senior Consultant for Watson Wyatt Worldwide, one of the world’s leading organizations on people and financial issues, shares insights and best practices derived from their yearly research study, “Communication ROI Study - Secrets of Top Performers: How Companies With Highly Effective Employee Communication Differentiate Themselves.” View Webcast
Secrets of Successful Virtual Press Rooms: Intel Delivers Impact with Video
Presented by Ken Kaplan, Broadcast and New Media Manager, Intel, and Matt DeLoca, SVP Sales and Marketing, The FeedRoom
An effective online press room is the cohesive integration of multiple communications channels, converging in a single, powerful media platform. The cornerstone of the platform is video - which allows for the delivery of powerful messages to the media, customers and other audiences. Join BDI, Intel and The FeedRoom to learn how to make your virtual press room or Website more valuable to media, investors and other stakeholders. View Webcast
Do the Math: Calculating the Value of Video
Presented by: Paul Ritter, VP, Interactive Media Strategies, and Matt DeLoca, SVP Sales and Marketing, The FeedRoom
How do you measure the value of video today? Before you invest in video, you need to understand in advance what quantifiable benefits will result from the investment. What is your strategy? Can you identify the metrics for success? Join Analyst Paul Ritter of Interactive Media Strategies, and Matt DeLoca of The FeedRoom as they share their experiences working with leading organizations to help you identify metrics for business success with online video. View Webcast
Six Ways You Can Put Digital Asset Management Workflow to Work
Presented by Mike Hardiman and Tammy Godin of The FeedRoom
Achieve more efficient processes by tying together the resources needed to manage and deliver your digital media assets. Taking you from big-picture to real-world—this is a tactical and case study approach to putting digital asset management workflow work for you. View Webcast
Marketer’s Lab On-Demand Summit: 10 Tips for Success in Web Video
Presented by Matt DeLoca, SVP of Sales and Marketing, The FeedRoom
The explosion of “Web 2.0” distribution models offers corporate communicators free sharing, huge reach…and very little control over the audience or message. This session will cover how affordable enterprise video publishing systems can provide the best of both worlds: boundless distribution options with complete control over creation, approval, presentation and measurement of video communications.
In this session, you’ll learn how a successful strategy always begins with your own Web site, including tips on how embedding video content into contextually relevant pages on a site—together with social networking features, podcasts and other documents—can dramatically increase viewership, relevance and brand affinity. Learn 10 secrets to success that the world’s most successful brands already know! View Webcast
Web Video & Healthcare: Case Studies and Best Practices
Featured Speakers:
- Larry Kless, Kaiser-Permanente
- Robert Halper, Johnson & Johnson,
- Lee Aase, The Mayo Clinic
- Matt DeLoca, The FeedRoom
The Healthcare Web Video leadership forum is a group of corporate communications, marketing and media executives who are interested in sharing knowledge about the latest trends, issues and opportunities related to web video. This webinar specifically focuses on the application of web video to achieve enterprise communication and marketing goals. View Webcast
Video Communication Best Practices: Ask the Experts
Featured Speakers:
- Mike McDougall, VP Corporate Communications & Public Affairs, Bausch & Lomb
- Brian Kaufman, Enterprise Video Consultant, The FeedRoom
In today’s volatile and uncertain economic environment, the immediacy and clarity of communications are vital to success. And for any large corporation, it’s a continual challenge to keep employees and other audiences up-to-date and engaged in the latest corporate messages. But for communications to have their intended effect, they must captivate their audience. Learn how. View Webcast
