Enterprise Video Communication

Using Web video to establish a contemporary, on-demand communications environment has enabled these organizations to “do more with less” by eliminating the considerable limitations of traditional telephone conferencing, satellite, email and event-based support programs for internal and external enterprise communication.

Executive Briefings and Employee Communications

Giving 10,000 workers self-service access to online video, including live executive presentations, employee-generated content and regional TV commercials, Bausch & Lomb aspires to foster greater employee productivity and a shared sense of pride in the company. Now a significant part of the company’s culture, online video is used for a wide array of internal communications.  Bausch & Lomb Case Study

Global Product Introductions 

General Motors has used live and on-demand Web video to communicate company updates and new product introductions to its dealer network for several years.  Compared to the use of satellite networks to train thousands of dealer reps, the cost of online video is approximately 97% less, and provides dealers with access to content on-demand, in their own time zones, even if they missed the live presentation. GM TV

Worldwide Channel Training

Prior to adopting Web video, Herbalife, a global nutrition and direct selling company, employed a satellite network to deliver news, information and training to its distributors in 40 countries.  As the network grew to more than 1.9 million distributors in 70 countries, the company moved to online video to dramatically reduce costs and increase global reach. Today, the company’s distributor training is delivered online in 18 languages. Herbalife Broadband Network

24x7 Online Customer Support 

One of the oldest and most respected technology brands, HP is reinventing online customer service, offering a library of informational videos as part of the new Total Care customer support programs. Using Web video to help answer customers’ most frequently asked questions enables the company to achieve higher customer satisfaction and increase overall call center productivity. HP Total Care

Shareholder Communications

Yum! Brands, best known for its KFC, Taco Bell and Long John Silver Brands, wanted their shareholders to understand that company executives are both accountable and accessible. Their 2008 annual report showcases their CEO, footage of their employees, their products and their chains. The result is dynamic, personal and easy to follow.  Available from their Web site, it creates the story behind the brand and leaves the viewer with a strong, positive impression. Yum! Brands Video Annual Report

News and Information Channels

The Pentagon Channel delivers 24x7 programming, news and information, featuring live streaming broadcasts of press conferences, Capitol Hill testimony and military ceremonies to 2.6 million members of the U.S. armed services and their families online.  Previously, the Pentagon distributed programming via satellite to military bases and U.S. cable networks.  Moving to Web video enabled them to reach broader audiences and have greater control over the content and stories being aired.  The Pentagon Channel