Digital Asset Management

ActiveMedia® Digital Asset Management Solution

Chosing ActiveMedia as your digital asset management solution helps you manage the end-to-end supply chain of rich media from creation through delivery, including video, multimedia, images, page layout and publishing files.

ActiveMedia’s Web-based environment gives digital media users, inside and outside the enterprise,  an anywhere anytime shared workspace to organize, share, find, collaborate, distribute and manage digital assets and media across departments, or around the globe.

Marketing and brand teams at Fortune 500, advertising, print, media and consumer product companies have realized rapid return on investment with ActiveMedia as the foundation for:

• Global brand management
• Cross-channel marketing
• Collateral automation
• Post-production collaboration
• Media storage
• Image and picture libraries
• Self-service marketing content management portals
• Distribution channel support

Automated Workflow

Unlike traditional digital asset management systems, ActiveMedia features comprehensive Workflow Automation capabilities that improve productivity by streamlining project management and creative workflow, review and approval processes, and automated system events, asset management functions and email notifications.

Designed for Creative Users

The CreativeConnections module extends the power of ActiveMedia to creative users of Adobe InDesign® and QuarkXPress®. Without leaving their layout application, creatives can interact with ActiveMedia seamlessly to facilitate asset workflow and ensure version control.  Users can quickly search for assets, drag and drop graphics into layouts, manage images and upload layout files.

Open, Standards-Based Architecture

ActiveMedia is built on the most powerful and flexible Digital Asset Management platform available —The FeedRoom’s Enterprise Media Server™ (EMS). The services-oriented, J2EE architecture of EMS provides a contemporary, scalable foundation for enterprise digital media storage and initiatives. EMS can support multiple custom applications running alongside ActiveMedia so digital assets managed by ActiveMedia can be leveraged across many business applications.

ActiveMedia Features and Benefits

• Gives users across the enterprise instant access to approved assets  

• Ensures brand consistency through centralized asset control and distribution

• Reduces media storage and distribution costsImproves marketing effectiveness by ensuring the most current digital media materials are available to partners, distributors and vendors

• Accelerates time-to-market by helping to streamline content approval and distribution processes via powerful workflow automation capabilities

• Streamlines operations, connects content to e-commerce solutions, and improves overall customer service

• Reduces IT support and the need for departmental servers, FTP sites and shared volumes