Bausch & Lomb Shares Strategies for Using Online Video in Global Brand Management

Interactive Webinar Highlights Best Practices for Effective Video-based Communications

NEW YORK, NY - January 26, 2009 - The FeedRoom, a pioneer in online video communications, and a market leader in live video and rich media asset management, today announced that Bausch & Lomb will be the featured presenter in a live Webinar discussing the benefits of using video in global brand management and marketing.   The event hosted by The FeedRoom on Wednesday, January 28 at 2:00 p.m. ET/11:00 a.m. PT, kicks off the first in a series of “Ask the Experts” Webinars for 2009.

Who:     Mike McDougall, VP Corporate Communications and Public Affairs, Bausch & Lomb, and session host Brian Kaufman, Online Video Solutions Consultant, The FeedRoom, Inc.

What:   In today’s volatile and uncertain economic environment, the immediacy and clarity of communications are vital to success.  For a global brand such as Bausch & Lomb, it’s a continual challenge to keep employees and other audiences engaged on the latest corporate messages and product offerings.  

When:   Wednesday, January 28, 2009 at 2:00 p.m. ET/11:00 a.m. PT