The FeedRoom Adds DoubleClick DART Integration and Other New Features to Popular Web Video Platform
Enhancements Increase Monetization Opportunities and Provide Unprecedented Flexibility in Targeting and Measuring Advertising Effectiveness
NEW YORK, NY (January 14, 2009) - The FeedRoom, a pioneer in on-demand video communication and market leader in live video and rich media asset management, today announced that it has further enhanced the advertising management capabilities of its powerful enterprise video platform through seamless integration with DoubleClick DART for Publishers (DFP), Google’s market-leading advertising management platform. In addition to support for popular ad formats, including in-stream pre-rolls and banners, the enhanced offering delivers advanced contextual targeting and a robust API for customizing ad campaign configurations on the fly.
With FeedRoom’s DART solution, customers can manage ad campaigns directly from an in-house DFP account. In addition to monetizing video content with ads served via DART and other leading ad serving platforms, customers can now leverage the powerful back-end digital asset management capabilities of FeedRoom 4.0 Enterprise Video Platform (EVP) for deep contextual targeting. Unlike solutions that offer only static targeting, EVP’s flexible metadata and player settings enable users to match ads to relevant content down to the level of a specific video playing in a unique location, making customers’ sites more attractive to advertisers by improving the ability to target and reach viable consumers.
“In our business, the ability to continuously attract and retain advertisers is a critical revenue driver,” said Bill Holiber, President, U.S. News Media Group. “On the heels of our site redesign, which includes more than 100,000 video streams delivered each month via The FeedRoom’s service, are immediate plans to take advantage of this level of advanced DART integration. This will not only enable us to offer extremely targeted advertising solutions, but also to sell and cost-efficiently support a broad range of new campaign types.”
The FeedRoom’s enhanced DART API allows advertising managers to modify how ads are served and campaigns are configured, providing ad sales with unlimited options for meeting the ever-changing needs of the online marketplace. Additionally, the API enables seamless coupling of ads served both in the FeedRoom video player and on a customer’s Web site, enabling a completely unified advertising experience.
“With the rapid proliferation of online video communication across all industries, we are committed to helping our customers ensure they have the best strategy and tools for making money as the industry matures,” said Mark Portu, President and CEO, The FeedRoom. “Our unique approach to DART integration enables organizations to marry advertising to branded content in ways not previously possible. We anticipate rapid adoption of these solutions as organizations seek to ensure the greatest return for their marketing investments.”
