The FeedRoom Teams with Omniture to Measure Online Video ROI

Omniture SiteCatalyst® Integration Empowers Web Marketers and Online Media Companies with Real-time Intelligence on Campaign Effectiveness

ORLANDO, FLORIDA (April 23, 2009) - The FeedRoom, a pioneer in online video communication, and a market leader in live streaming video and digital asset management, today announced at Forrester’s Marketing Forum that it has joined Omniture’s Genesis program, providing Web marketers with precision analytics for the measurement of video-based campaign ROI through the integration of Omniture SiteCatalyst® with FeedRoom 4.0 Enterprise Video Platform (EVP). 

The two-day Forrester executive forum, sponsored by The FeedRoom, will explore ways that online video and other social media have become catalysts for change in the current economy, and provide compelling, new opportunities for marketers to engage customers and drive purchase decisions.  By integrating the preferred analytics solution of more online marketers, The FeedRoom empowers organizations with comparable metrics that can be augmented by specialized video reporting tools for comprehensive, real-time campaign intelligence.

“While marketers increasingly recognize the power of video for creating connections with customers and prospects, many still struggle to fully understand the ROI of their investments,” said Mark Portu, President and CEO of The FeedRoom. “In practice, most of the value driven by online video goes unmeasured by marketers when, in fact, answers to key questions like ‘Are visitors clicking through?’ and ‘Are they buying something?’ are more critical than ever.  By combining the data from SiteCatalyst with EVP’s built-in reporting on who’s using video, what they are watching, where and for how long, we give marketers the ability to truly understand the tremendous impact that online video and related advertising is having on their business and brand.”

Omniture’s Genesis “Plug-and-Play” solution is designed to reduce the complexity of measuring online marketing campaigns by automating integration with third-party marketing applications, such as FeedRoom EVP, through accredited APIs.  By capturing, storing and analyzing large volumes of data at the video player level, SiteCatalyst consolidates the measurement and reporting of site traffic, Web advertising and video viewership into a single dashboard using virtually any success metric.  Trend data gives marketers the ability to more accurately identify and target meaningful customer segments, and take relevant action to optimize their video initiatives for improved ROI.

Widely used by Fortune 500 enterprises, government agencies and media companies for a variety of internal and external communications, FeedRoom EVP is a fourth-generation online video platform that provides end-to-end capabilities for the management and delivery of online video.  The affordable, subscription-based, Software-as-a-Service (SaaS) supports all popular Web advertising formats through integration with DoubleClick® DART or 24/7 Real Media® Open AdStream (OAS), and - unlike other solutions - offers advanced contextual targeting and a robust API for customizing ad campaign configurations on the fly.  

Together with Omniture, EVP provides Web marketers with:

• Video optimization reports;
• Comprehensive Flash application tracking;
• Support for all media players;
• A single server call per video, minimizing network chatter;
• Built-in reporting on video engagement and milestone tracking;
• Precision ad targeting and placement; and
• Class-based implementation for Flash and Flex video players, ensuring fast and easy deployment.