The FeedRoom Expands Management Team
Veteran Digital Media and Enterprise Software Executives to Lead Product Strategy and Marketing; Positions Leading Online Video Provider for Continued Growth
NEW YORK, NY (April 7, 2009) - The FeedRoom, a pioneer in online video communications, and a market leader in live streaming video and digital asset management, today announced that it has added two industry executives to its management team, further strengthening the company’s competitive position as a provider of enterprise software-as-a-service. David Pearce has been appointed Vice President of Product Management, and Lisa Clark has joined as Vice President of Marketing. Pearce and Clark will report directly to The FeedRoom CEO, Mark Portu.
“As The FeedRoom continues its growth and product-line expansion, the combined experience of David and Lisa will help us shape go-to-market strategy for the next stages of our growth and near-term profitability,” said Mark Portu, President and CEO of The FeedRoom. “We are delighted to have these seasoned professionals join our team at such a pivotal time in our development. Looking ahead to the rest of 2009 and beyond, the expanded operational capacity that these appointments provide will enable us to substantially increase our strategic, outbound marketing efforts and address new market opportunities with innovative, whole-product solutions.”
As Vice President of Product Management, David Pearce will oversee The FeedRoom’s enterprise solutions strategy and product direction for online video and digital asset management. With more than a decade of deep domain expertise in digital media technology, video publishing and mobile computing, Pearce has helped organizations such as Premier Retail Networks, Gracenote and Yahoo! to define new market opportunities, including positioning and product requirements. Prior to this, he held senior product management roles at video search leader Virage, and was the founding director of the broadband group at CNET Networks, where he drove first-year profitability through significant advertising and content syndication contracts with PeopleSoft, Oracle and AOL. Pearce is a recognized expert in digital media and broadband strategies, and a frequent contributor to industry publications and conferences, such as Streaming Media and Digital Hollywood.
As Vice President of Marketing, Lisa Clark brings nearly 20 years of progressive accomplishments in building high-value software companies and brands—from early stages through global expansion and profitability. Prior to joining The FeedRoom, she spent 11 years overseeing marketing initiatives for two successful, Boston-area enterprise software companies. Most recently she was Vice President of Marketing at Bottomline Technologies, and was part of the senior team at Centra Software responsible for establishing the company’s market leadership in Web conferencing. Clark also held various corporate, channel and product marketing roles as part of Avid Technology’s founding team. During her seven-year tenure, Avid went on to define and lead the digital media tools market as a profitable $500 million company with thousands of employees worldwide. Early in her career, Clark held various editorial and marketing positions with Simon & Schuster, National Geographic and ABC News.
These management team appointments demonstrate continued momentum for the company, which accelerated a number of key growth strategies in 2008. These initiatives included the development and roll-out of the company’s fourth-generation video platform and the acquisition of ClearStory Systems, a leading provider of enterprise-class digital asset management. Through these efforts, The FeedRoom significantly increased its Fortune 500 footprint, and became the first video software provider to address the critical need for the consolidated management and delivery of all rich media assets.
