New Research by Interactive Media Strategies Finds that Web Video Improves Enterprise Communication
Online Media Research Results Unveiled at Web 2.0 Expo; Full Report Available for Free, Limited-Time Download
SAN FRANCISCO, CA (April 1, 2009) - Web video is emerging as a key tool that helps businesses streamline communications and enhance productivity, according to a new report published by Interactive Media Strategies. Titled “Enhancing Productivity with Web Video: How Online Multimedia Improves Communications and Fosters Business Efficiency,” the research combines quantifiable survey data and empirical, real-world examples of how major corporations are leveraging online video technology for business benefit.
Unveiled today at Web 2.0 Expo, the full report is being distributed on an exclusive basis by The FeedRoom, a pioneer in online video communications, and a market leader in live video and rich media asset management. Complimentary copies are available for a limited time at http://www.feedroom.com.
“When executives are aware of the impact that enterprise video communications have on business efficiency, they are more likely to invest in it,” said Mark Portu, President and CEO of The FeedRoom. “Reports like this represent another way to increase awareness of not only the measurable business benefits, but also the considerable cost savings that online video delivers.”
The report highlights results from a survey of 1,212 executives conducted by Interactive Media Strategies that finds 55% of respondents “strongly agree” with the idea that expanded use of Web communications helps a company to become more efficient and productive. In addition to Interactive Media Strategies’ survey results and chart illustrations, the report depicts in detail how Web video communication strategies have enhanced productivity, global reach and brand management among Fortune 500 companies, such as Bausch & Lomb and Intel.
“Real-world experience supports the data,” said Steven Vonder Haar, Research Director at Interactive Media Strategies and author of the new report. “We are seeing more and more stories from the frontlines that echo the findings of our executive surveys. Both tell us that Web video is being used more frequently by leading organizations that see the technology as a cost-effective way to enhance business productivity and create competitive advantage.”
About Interactive Media Strategies
Interactive Media Strategies, founded in 2002, is a market research firm focused on how Web communication technologies, such as online video, can be used by corporations, educational institutions and government agencies to enhance communications and streamline day-to-day business operations. The firm regularly fields executive surveys to gauge executive use, deployment and perceptions of Web communications, and publishes more than 50 research reports and Webcasts annually that address trends in enterprise adoption of these technologies. For more information, visit www.interactivemediastrategies.com.
