New York Magazine Selects The FeedRoom To Power Its Web Video Initiatives

NEW YORK, NY (June 13, 2007) - The FeedRoom, a leading provider of Web video solutions for media companies, corporations and government agencies, today announced that it has been selected by nymag.com, the Web site of New York Magazine, to power its Web video initiatives.

Nymag.com uses a suite of applications provided by The FeedRoom including a branded video player, library and showcase, as well as distribution tools, ad integration, hosting, high-quality streaming and the metrics associated with viewership.

Original video is produced daily for the site and featured on the home page in major site categories including Fashion, Entertainment, Real Estate and Restaurants. The site also includes a video library at http://video.nymag.com and tools for easy access and sharing consisting of video search, email, bookmark and embed video, full-screen view and build your own playlist.

“Nymag.com has been a leader in bringing the unique sensibility of the magazine to life online through video,” said Michael Silberman, General Manager of nymag.com. “We’re looking forward to doing even more in partnership with The FeedRoom, adding video podcasts, embedding video in our popular blogs and pushing our video out into the broad Web through search and more.”

“We are proud to be working with New York Magazine and nymag.com, staples to sophisticated New Yorkers and readers worldwide, to engage readers with video that complements the quality content they are accustomed to receiving from this company,” said Bart Feder, CEO and President of The FeedRoom. “Sites such as this will continue to embrace video because it gives viewers a more dynamic connection to content while capturing higher levels of advertising revenue.”