Miracle on the Hudson

 

 

 

On January 15, we received an urgent call from Con Edison, the major utility provider for New York City. From a security camera located on a pier in the Hudson River, they had captured something quite amazing: the aftermath of US Airways flight 1549. We all know the story, in part because news organizations were able to quickly show compelling footage of what many call the Miracle on the Hudson. The story you probably haven’t heard is how that footage got into the hands of journalists. 

 

Within a few hours of Con Ed’s call, The FeedRoom had created a password-protected video player where journalists could view a 10-minute Flash video. It was simply incredible, close-up footage showing the first passengers opening the fuselage door, climbing out onto the wing and the resulting rescue. What’s more important than the ability of the journalists to view the footage, however, was the journalists’ ability to download a broadcast-quality version of the same video—straight to their desktops.

 

Con Ed made perfectly clear that there was no way that they could have supported this level of demand on their own infrastructure, which is why it makes so much sense to partner with technology providers like The FeedRoom who can provide the back-end architecture and scale. We got the call from ConEd at about noon. The footage was on the 6pm news that evening and, after a few days, had been downloaded by more than 700 journalists across the globe.
-Andrew B.

 

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