A Winning Combination

 

 

I’m spending this week transplanted from our bustling New York City headquarters to what we lovingly call “FeedRoom North”, our Westborough, MA office. This office came along with our ClearStory acquisition and is largely inhabited by The FeedRoom team working on the ActiveMedia product. New England has a unique charm that my home, Manhattan, lacks, and while I’m enjoying that charm, I’m here for more important reasons.

 

ActiveMedia is our digital asset management product for the management of all assets across the digital media supply chain, end to end. This is important for The FeedRoom, and the market in general, as video is rapidly becoming ubiquitous with other forms of digital media. Our enterprise customers are embracing video for communicating to their employees, partners, customers and prospects. This is very exciting to us.

 

Our clients have been using other types of rich media assets, images and documents for years within their respective digital asset management systems. I’ve said it over and over, and I’ll say it again, video is just another data type. FeedRoom is the only company poised to take advantage of that with a system specifically designed to manage video alongside all of the assets you’re already used to managing on a day-to-day basis.

 

I’m here in Westborough to learn the ins and outs of this unique combined system so that I can bring the solution to you next time we meet. - Andrew B.

 

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